In theory, Artificial Intelligence (A.I.) gives companies the ability to pass human recruiting tasks on to automated tools. Not only does this delegate the prescreening process to a robot, it can also prevent would-be candidates from even becoming applicants. This...
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Is Your Online Employment Application Applicant Friendly?
You’re confident that you have a great company culture. Your current employees are happy and retention is at an all-time low. Why, then, are you struggling to get enough applicants to fill your open positions?
More than likely, the problem is with your online application process.
Imagine a candidate coming to your site ready to apply. They’ve already done their research, been on your social media sites, checked out Glassdoor reviews, and visited your website. After thirty minutes of trying to navigate a system that asks multiple choice or yes/no questions, many of which don’t feel like a fit, and then requiring them to both download a resume and enter in the exact same information into separate fields, the candidate becomes frustrated and gives up. This is especially true when the candidate has the option of applying to several other companies.
Too often, companies are asking would-be applicants to work through a complicated or confusing online application that is time-consuming, has technical problems or glitches, and asks for a tremendous amount of information.
Most online applications are employer friendly. They’re looking for key words or phrases and sometimes programmed to filter based off of yes/no answers. This is designed to save the employer time. This can also turn a lot of applicants off.
Online employment applications: a better way
There absolutely is a better way. What you want to focus on is user experience. There are some key things to think about as you navigate the look and feel of your online application.
- Be sure your application is mobile friendly. An estimated 70 percent of active candidates apply using a mobile device.
- Be sure that your site is intuitive and easy to use.
- Keep the process as short and simple as possible. Active job seekers may be applying to several companies. The longer and more complicated the process, the more likely they are to abandon it.
Applicant Tracking Systems like TAM give you the option of customizing the user experience by selecting which positions you’ll require the employment application for, and which cases you’ll just require a resume and a few questions. In cases where you’ll only require a resume and a handful of questions, you can automatically send an invitation to complete the full employment application at a later time.