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What Employers Must Know When Drug Screening Applicants

What Employers Must Know When Drug Screening Applicants

Did you know that the percentage of US employees testing positive for drugs has increased over the past 2 years? This includes an increase in usage across nearly all workforce categories and drug test specimen types, according to Quest Diagnostics. Drug screening is...

The Benefits and Advantages of Job Video Interviews

by | Apr 8, 2020 | hiring process


The COVID-19 pandemic has transformed the employment marketplace, and one area which it has definitely impacted is that of the interviewing of candidates.

When states across the country first started implementing lockdowns, in-person interviewing was, for all intents and purposes, impossible. However, that didn’t mean employers didn’t still have hiring needs. Of course they did. What it did mean is that employers now faced a greater challenge in their pursuit of top candidates for their open positions.

Video interviewing to the rescue!

What was once an option for employers looking to hire became a necessity. And now that states are starting to lift their lockdowns and ease their restrictions, you might think that video interviewing would become less of a necessity. That is simply not the case.

The reason is simple. Until there is a vaccine and/or the COVID-19 virus is eradicated or brought under control, a certain amount of fear will still exist. In other words, not all job candidates will feel comfortable traveling across the country for in-person interviews. And since not all candidates will feel comfortable, video interviews will remain a viable option for the foreseeable future.

Here’s the good news: technology has advanced to the point where conducting video interviews on a consistent basis is neither costly nor inconvenient. If we were having this conversation several years ago, that might not have been the case. In the past, video interviewing was expensive. Not only that, but it required costly equipment, not to mention coordinating a time and place with compatible equipment on the other end of the line. But thanks to technology, just about everybody has the capability to conduct a video interview, whether it be on their phone, tablet, or laptop computer.

In addition, employers have plenty of options when it comes to video interviewing. For example, they can use one-way interviews to gather short, pre-recorded video interviews as candidates are first presenting themselves. In this fashion, they can expedite the pre-screening process. Then, when they move job candidates further along in the hiring process, employers can utilize live video interviews in place of the traditional phone interview and even, of course, the in-person interview.

The benefits of video interviewing for employers

If you’re still reluctant to take the plunge into the world of video interviews, even with the existence of the COVID-19 pandemic, below are four benefits of video interviewing:

#1—Job candidates have the chance to “put their best foot forward”

Most job seekers would agree that trying to stand out in a large pool of resumes can be difficult. Video interviews allow applicants to differentiate themselves. They’re able to showcase their personality and to be creative. They’re also able to highlight important skill sets, and share more detail than they can with a resume. For example, explaining their reasons for leaving their past employers, or what their job titles were versus the work they actually did.

One of the many great features of doing a video interview, is that it allows applicants to re-record the video until they are satisfied with it. Candidates have the opportunity to carefully consider each question. This allows for them to adequately prepare and present themselves in the best light possible.

Charisma and strong communication skills are important and something that recruiters and hiring managers want to see. A video interview allows these to shine through right away in that first impression.

#2—Positive employer branding

If you are at all interested in becoming an employer of choice, you know how important your brand is. This means that having a positive candidate experience is critical. Offering your candidates the opportunity to conduct a video interview gives you a competitive advantage. Recruiting is marketing, and you’ll want to show candidates that being “tech savvy” doesn’t just belong to large companies anymore.

Most applicants appreciate the opportunity to really showcase themselves, and “make their pitch” as to why they’re the right person for the job. Being sensitive to candidates’ time, coupled with making the interview process simple, convenient, and personalized, positions you as an employer of choice.

#3—Increased levels of confidentiality

A major advantage to video interviewing being confidential, is its convenience when targeting top talent, espec