In theory, Artificial Intelligence (A.I.) gives companies the ability to pass human recruiting tasks on to automated tools. Not only does this delegate the prescreening process to a robot, it can also prevent would-be candidates from even becoming applicants. This...
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What Are the Best Job Posting Sites for Employers?
When it comes to job boards, you have many options. If you’re like many HR professionals, you use a variety of them as a way of casting a wide net. Unfortunately, some job boards can end up cluttering your inbox, or even disrupting your hiring workflow, with confusing metrics or redundant add-ons.
In this article, we’ll discuss proven tactics to choose the best job board for your needs and examine the strengths and weaknesses of the most popular job boards right now. Which is the best job posting site for your company to use?
Choosing a Job Board
Choosing a job board based on popularity can be a mistake. The best job board for your needs may be one that’s new to the table or one that others haven’t yet seen the value in; if a job board is very popular, your posts could be buried unless you pay for premium placement. On the other hand, if nobody in your industry uses a given job board, potential candidates might not even find your position.
When choosing a job board, it’s important to place less importance on popularity and more importance on whether it aligns with your goals and your organization’s needs.
There are several different kinds of job boards. General job boards publish jobs of every kind, in every sector. These kinds of job boards don’t discriminate based on job type, but they also don’t specialize. While the all-inclusive approach sounds nice for job seekers, niche applicants may go to niche boards to find positions.
General job boards can be further broken down into two categories: posting services and aggregators. Posting-service job boards push to multiple, even hundreds, of individual job boards. Posting-service job boards include ZipRecruiter, America’s Job Exchange, and Nexxt.
The second category of general job boards, aggregators, compiles job postings from other sites (including posting services) and publishes them on their own site. Aggregators include Google Careers, Jobrapido, Jooble, and Indeed. This means that you might post your job on a posting-service job board but find your inbox inundated with applicants who came through an aggregator. At the same time, applicants like aggregators because it makes it easier for them to find many positions quickly.
This is one of the major complications with job posting and managing applicants. Even if you’re trying to only target certain kinds of applicants, you may have to sift through hundreds of candidates coming from aggregators who aren’t suited for the role. This makes the hiring process unnecessarily cumbersome.
Beyond general job boards, there are also niche boards – job boards specific to a given industry. Industry or association job boards are for more specialized positions, like programmers, educators, hospitality workers, jobs requiring specific certifications, and so on. If you’re hiring for an organization in a field with a trusted industry-specific job board, consider using one.
A third type of job board specializes not in a particular industry, but rather in a particular demographic. These job boards are designed to attract certain applicants such as interns, work-at-home moms, veterans, seniors, seasonal workers, people with clearances, or disabled persons. These types of job boards can be useful for recruiters who may be seeking to diversify their workforce or who are looking for specific demographics.
Finally, some jobs boards are segmented based on the actual work needed, such as creative jobs, contract or one-off jobs, or jobs in the tech sector. Again, a job board like this may be useful if your job opening is specifically related to a certain kind of candidate.
Best and Worst Job Posting Sites
Remember that the best job posting sites for your needs will ultimately depend on your hiring goals and the industry you’re hiring for. A G2 Crowd study examined the most popular job boards, scoring them on user satisfaction. This list is not all-inclusive, and only covers general job boards, not anything industry-specific. Let’s look at the top and bottom three results in the study:
Indeed scores a perfect 100% for ease of use. Jobs open in a pop-up window when a candidate clicks on them, eliminating the need to go back and