In theory, Artificial Intelligence (A.I.) gives companies the ability to pass human recruiting tasks on to automated tools. Not only does this delegate the prescreening process to a robot, it can also prevent would-be candidates from even becoming applicants. This...
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Keep it Simple: Why the Best Recruiting Software Focuses on Ease-of-Use
Like many other clichés, there’s a strong element of truth to the phrase, “you need the right tools for the job.” In a high-pressure recruiting environment, having the right software tools could make the difference between finding the right candidate or leaving a position unfilled.
For recruiters and the applicants they interview, the right recruiting software should focus on end-user ease-of-use. If a recruiter struggles with their applicant tracking system, they’re likely to miss out on good candidates. If an applicant gets stuck trying to navigate their online application, the recruiting software could cause them to walk away from the job opportunity.
Here’s why it’s so important to have easy-to-use, intuitive recruiting software – and what your company should look for in these tools.
What Makes a Good Recruiting Platform?
Apple’s meteoric rise in the late ‘90s and early 2000s was for multiple reasons, but one of the biggest was the “it just works” philosophy. Apple’s software and hardware were feature-rich, yes, but also incredibly intuitive to use. There was little fiddling with setup or digging through menus to configure something. Apple’s devices worked out of the box with little to no effort required, and consumers rewarded them handsomely.
For all the power in modern technology, the value of something being simple and working intuitively can’t be overstated. But when it comes to software, there are many applications on the market today that require extensive configuration, customization, and training before you can even start to use them properly.
It’s little wonder that when prospective clients come to talk, the things we overwhelmingly hear from recruiters are a need for simplicity and ease-of-use in their recruiting software.
Recruiting software should be instinctive to use, and as such, should make it easy to get to work. These tools should facilitate communication between recruiters and candidates; they should fit seamlessly into your daily workflow and your current tech stack and be mobile-friendly.
But “ease of use” may mean different things to different people. One usability designer suggested five E’s that make software user-friendly:
- Efficient: Are the clicks, page views, and time spent on routine tasks efficient and kept to a minimum?
- Effective: Simply put, does the software work properly with few to no errors?
- Engaging: Is the software interesting to use for an end user, rather than frustrating?
- Error-tolerant: Are there prompts for tasks that can’t be undone? What happens if the end user makes a mistake?
- Easy to learn: Is the software plug-and-play with optional customization?
The productivity of your workplace can be enhanced when your employees can effectively use their in-house tools to get the job done. But all too often, complex or poorly designed software can cause frustration for both recruiters and the applicants they hire.
Recruiters Can’t Afford to Waste Time
Recruiters in staffing firms are typically paid on hiring volume. This means that they live and breathe the adage, “time is money.” If they’re wasting time, they’re not making money. The last thing they want is recruiting software that holds them back by creating repetitious tasks or an unwieldy candidate search process.
Obviously, as a recruiter, you want the software you use to be simple but effective. From a purely financial point of view, you pay for software because you believe it will save you time and make you more productive or efficient. If it is not saving you time, or you are losing time fussing with it, then where is the ROI?
Competition for candidates is intense in the marketplace today and it feels like new software claiming to solve a recruiter’s hiring problems launches almost every day. But when companies buy new software, productivity typically declines as workers struggle to learn all-new functions, workflows, and procedures. Ironically, a growi