In theory, Artificial Intelligence (A.I.) gives companies the ability to pass human recruiting tasks on to automated tools. Not only does this delegate the prescreening process to a robot, it can also prevent would-be candidates from even becoming applicants. This...
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Five Great Reasons for Building an Employer Brand
Finding top talent in today’s marketplace has completely changed, and merely posting open job opportunities fails to draw in candidates. People want to find more than a job; they want to find a career that connects with their own values and goals, while making a difference larger than themselves.
There are companies with employer brands so strong that landing a job with them has become something of a status symbol. What makes these companies so successful at attracting potential employees is the message they’re sending out about themselves.
The work that these organizations have done to become employers of choice is no secret. So let’s take a closer look at the five great reasons it’s important to build an employer brand, and what you can do to get started right away.
- Recruiting – In today’s world, potential employees are looking at you from not only outside of your industry, but outside of your country. It’s imperative that the glimpse of your company that they’re getting aligns with what you intend for them to take away. To be sure that your brand is attracting the talent you’re looking for, be sure to offer up a realistic picture of what your company is all about.
It’s important to have a dedicated careers page for job openings, as well as pictures and videos of your employees at work. Be sure to use real pictures of your employees, rather than stock photos, and record videos of employees talking about why they love working for your company, what a typical day is like, and specifics about their particular position. Additional