In theory, Artificial Intelligence (A.I.) gives companies the ability to pass human recruiting tasks on to automated tools. Not only does this delegate the prescreening process to a robot, it can also prevent would-be candidates from even becoming applicants. This...
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How HR Technology Affects Seasonal Hiring Trends
Whether your industry follows traditional seasonal hiring patterns or you have peaks and valleys unique to your vertical, you have likely experienced challenges in your recruitment and hiring process. The past year has been a workers’ market, and employers have struggled to fill both temporary and permanent positions. With such a tight labor market, recruiters and human resources professionals must look at new ways to attract talent. Technology is one way to become more competitive.
Tech-savvy companies are taking a page out of marketing’s playbook and creating consumer-like experiences for attracting applicants. UPS has developed a website dedicated to its employer brand and recruitment strategy. The UPS site presents job seekers with an immersive experience. Prospective candidates can watch videos about job openings, fill out applications, and more.
Other big brands have developed apps to streamline the interview process. Home Depot, for example, launched an online scheduling tool just in time for its spring hiring push. Applicants can choose their preferred interview time making the process more convenient.
As you begin to plan for your seasonal hiring, think about the ways technology can help your business. Here are a few examples to consider:
- Follow UPS’s example and develop a robust online employer brand. Use blogging, social media, video, and a branded careers page to keep your company top of mind – and at the top of search engine results pages – so that active job seekers can easily find you and understand your corporate culture.
- Research and select an applicant tracking system (ATS) to streamline hiring processes during peak recruitment periods.
- Develop pre-screening question and processes that automatically filter the pool applicants down to the most qualified candidates.
Don’t Forget Technology to Connect with Freelancers
With such a tight market for human resources and recruitment professionals, some companies have begun looking to the “gig economy,” made up of freelancers and other independent workers, to fill talent gaps. By 2020, self-employment may triple