In theory, Artificial Intelligence (A.I.) gives companies the ability to pass human recruiting tasks on to automated tools. Not only does this delegate the prescreening process to a robot, it can also prevent would-be candidates from even becoming applicants. This...
The Applicant Manager Blog
Subscribe to Email Updates
The Top 4 Recruiting Trends of 2019
Recruiting professionals, hold on to your hats; 2019 is the year your jobs evolve and specialize in four key areas. Your position will take on aspects of other disciplines and specialties in the year to come. Here are the top 4 recruiting trends to plan for in 2019.
1. HR departments flex their marketing muscle
It’s a candidate’s job marketing in 2018, and 2019 will be no different. With job seekers having more of the power, hiring professionals need to take a page from the marketing playbook. Here are three areas to focus on in 2019. Tap a marketing colleague for help, outsource to a talent marketing agency, or hire a specialist in these areas.
- Employer branding. Do applicants within your community or industry recognize your company as “the place to work”? Take time to develop your employer brand to attract the top talent.
- Candidate personas. Have you created a spec of your “ideal candidate” for a specific role? Marketers use buyer personas to ensure they use the right messaging, in the right channels to attract ideal customers. Recruiters should do the same and develop candidate personas to attract ideal employees.
- Inbound marketing. Do you have a robust online presence and content about what it’s like to work for your company? Develop a branded careers page, a social media presence for HR, and consider developing a blog or video channel (or both!) dedicated to what it’s like to work for your company. Use inbound marketing — or inbound recruiting — to grab more potential applicants in 2019
2. Recruitment professionals work on their tech game
Technology is changing everything in modern society. Recruitment is no different. Job seekers want to work for organizations that use current technologies throughout their operations. Some top tech recruiters should consider for 2019 include:
- Chatbots. Chatbots can help pre-screen and pre-qualify applicants. The right chatbot can reduce the number of applications you have to review and ensure you only see the cream of the crop.
- Gamification. What if recruitment were fun? Leading companies have begun to use gamification in hiring. Candidates can play games that are actually skills tests. Gamifying the process can take some of the stress out of the process for you and the applicant.
- Applicant Tracking Systems. An applicant tracking system (ATS) can help you manage recruitment through the onboarding process. Think of an ATS as your candidate relationship management solution. Not only does an ATS help improve your efficiency and productivity, but it also supports your efforts with marketing, candidate experience, screening, and more.
3. HR embraces User Experience (UX)
Since job seekers can be a little more selective these days, recruiters and other human resources professionals need to think through “user experience” issues. Making the work environment pleasant and rewarding for both current and potential employees will go a long way in hiring (and retention) success.
- Corporate culture. According to a survey by the Association for Talent Development, a strong company culture accounts for the 40 percent difference between high- and low-performance teams. The right culture is one where the majority of team members sh